Google Site Optimizer无法跟踪跨域转化

时间:2012-03-06 15:47:41

标签: google-analytics google-website-optimizer multivariate-testing

我在两个域中设置了三个GWO多变量测试。我已正确设置了目标网页,并且正在跟踪所有三个测试的访问者,但是没有为任何测试记录转化。我已按照Google为cross-domain tracking提供的说明进行操作,但仍然没有骰子。

以下是目标网页摘要(已移除ID):

<script>
    // Allows for multiple-domain tracking
    _udn = "none";
</script>
<!-- Google Website Optimizer Control Script -->
<script>
    function utmx_section(){}function utmx(){}
    (function(){var k='xxxxxxxxxx',d=document,l=d.location,c=d.cookie;function f(n){
    if(c){var i=c.indexOf(n+'=');if(i>-1){var j=c.indexOf(';',i);return escape(c.substring(i+n.
    length+1,j<0?c.length:j))}}}var x=f('__utmx'),xx=f('__utmxx'),h=l.hash;
    d.write('<sc'+'ript src="'+
    'http'+(l.protocol=='https:'?'s://ssl':'://www')+'.google-analytics.com'
    +'/siteopt.js?v=1&utmxkey='+k+'&utmx='+(x?x:'')+'&utmxx='+(xx?xx:'')+'&utmxtime='
    +new Date().valueOf()+(h?'&utmxhash='+escape(h.substr(1)):'')+
    '" type="text/javascript" charset="utf-8"></sc'+'ript>')})();
</script>
<!-- End of Google Website Optimizer Control Script -->
<!-- Google Website Optimizer Tracking Script -->
<script>
    var _gaq = _gaq || [];
    _gaq.push(['gwo._setAccount', 'UA-xxxxxxxx-x']);
    _gaq.push(['gwo._setDomainName', 'none']);
    _gaq.push(['gwo._setAllowLinker', 'true']);
    _gaq.push(['gwo._trackPageview', '/xxxxxxxxxx/test']);
    (function() {
        var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
        ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
        var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
    })();
</script>
<!-- End of Google Website Optimizer Tracking Script -->

这是转换页面代码段:

<!-- Google Website Optimizer Conversion Script -->
<script>
    var _gaq = _gaq || [];
    _gaq.push(['gwo._setAccount', 'UA-xxxxxxxx-x']);
    _gaq.push(['gwo._setDomainName', 'none']);
    _gaq.push(['gwo._setAllowLinker', true]);
    _gaq.push(['gwo._trackPageview', '/xxxxxxxxxx/goal']);
    (function() {
        var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
        ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
        var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
    })();
</script>
<!-- end of Google Website Optimizer Conversion Script -->

一些陷阱:

  • 转换脚本代码段位于结尾</body>标记之前的页脚中。这是由于网站的构建方式。
  • 转化页的网址是可变的,具体取决于访问者如何通过其前面的渠道进行操作。
  • 着陆页&amp;转换页面在GWO代码段之后插入了Google Analytics代码段(尽管在一种情况下,转换页上没有Google Analytics代码段。)

2 个答案:

答案 0 :(得分:0)

从阅读GWO加载的siteopt.js代码代码到为用户分配测试组合时,似乎_udn变量不支持'none',而只支持实际值应该限定cookie域。尝试将其设置为其上包含GWO代码的页面所使用的域名(i 'my.domain.com'而不是'none')。

答案 1 :(得分:0)

在您的目标网页摘要中,您有: _gaq.push(['gwo._setAllowLinker', 'true']);

如果您查看Google文档,您会发现启用链接器的正确方法是: _gaq.push(['gwo._setAllowLinker', true]); // TRUE is not eclosed in apostrophes

希望这会有所帮助。