Question

我有以下结构化数据：

{
  "@context": "https://schema.org/",
  "@type": "Offer",
  "priceCurrency": "EUR",
  "price": "12890",
  "availability": "https://schema.org/InStock",
  "priceValidUntil": "2019-12-13",
  "itemOffered": {
    "@type": "Car",
    "brand": {
      "@type": "Brand",
      "name": "Renault"
    },
    "manufacturer": {
      "@type": "Corporation",
      "sameAs": "https://www.wikidata.org/wiki/Q6686",
      "name": "Renault"
    },
    "name": "Renault Captur Life",
    "model": "Captur Life",
    "image": "https://www.xxxx.fr/uploads/models/renault-captur.png",
    "description": "Renault Captur Life neuve - Essence - 90cv - 5 portes : 12 890€ ",
    "fuelType": "Essence",
    "vehicleTransmission": "Manuelle",
    "vehicleConfiguration": "0.9 tce 90 bvm5",
    "numberOfDoors": "5",
    "vehicleEngine": {
      "@type": "EngineSpecification",
      "enginePower": {
        "@type": "QuantitativeValue",
        "value": "90",
        "unitCode": "N12"
      }
    },
    "itemCondition": "https://schema.org/NewCondition"
  }
}

根据Google Structured Data Testing Tool，出现问题（这是最近的更新，我的结构化数据曾经有效）：

应提供要约或评论之一或aggregateRating。

根据Rich Snippets Testing Tool，它是有效的。

那么这是怎么回事？为什么我必须添加offers或review或aggregateRating？

Answer 1

当人们以您的方式构造数据时，该更改导致该错误消失。即要约作为主要实体。如果您将标记翻转过来，所以它是一个有报价的产品，那么错误应该会消失。两种方法都是有效的，第二种方法与Google的示例及其测试工具所报告的内容一致。

Answer 2

要扩展托尼的答案，Offer应该是Car（Product）的扩展。 Product可以嵌套在Offer（see this recent question）内，但是看起来并不像您想要的那样。

为此修改您的JSON-LD将使事情有效（就Googles Structured Data Testing Tool而言）：

{
  "@context": "https://schema.org/",
  "@type": "Car",
  "fuelType": "Essence",
  "model": "Captur Life",
  "name": "Renault Captur Life",
  "description": "Renault Captur Life neuve - Essence - 90cv - 5 portes : 12 890€ ",
  "vehicleEngine": {
      "@type": "EngineSpecification",
      "enginePower": {
          "@type": "QuantitativeValue",
          "value": "90",
          "unitCode": "N12"
      }
   },
   "manufacturer": {
       "@type": "Corporation",
       "sameAs": "https://www.wikidata.org/wiki/Q6686",
       "name": "Renault"
   },
   "image": "https://www.xxxx.fr/uploads/models/renault-captur.png",
   "vehicleTransmission": "Manuelle",
   "vehicleConfiguration": "0.9 tce 90 bvm5",
   "numberOfDoors": "5",
   "brand": {
       "@type": "Brand",
       "name": "Renault"
   },
   "offers": [{
       "@type": "Offer",
       "price": "12890",
       "priceCurrency": "EUR",
       "availability": "https://schema.org/InStock",
       "priceValidUntil": "2019-12-13"
    }],
    "itemCondition": "https://schema.org/NewCondition"
  }
}

在这种情况下，我们将Offer嵌套在Car中，以便Car描述有关车辆的所有信息，而嵌套的Offer描述如何购买。

我会注意到，截至本文撰写之日，Rich Snippets Testing Tool仍处于测试阶段，因此我会花一点时间来评估其结果。您可能会争辩，因为它是一个新工具，它可能与Google对Rich Snippets的处理方式更加吻合。.但在您的情况下，我相信结构化数据测试工具的期望是合理的。

自Google更新以来，无效的结构化数据（要约）：应提供要约或评论之一或aggregateRating

2 个答案: