p_GeoStats指标数据似乎被夸大了

Question

与bigquery中的AdWords帐户和广告系列统计数据相比，AdWords GeoStats点击数据似乎膨胀了（近4至5倍）。请帮助我理解。

SELECT SUM(Clicks) FROM `ProjectName.GoogleAds_Reports.p_CampaignStats_XXXXXX` WHERE Date >= "2019-01-01" AND Date <= "2019-01-31"
as compared to 
SELECT SUM(Clicks) FROM `ProjectName.GoogleAds_Reports.p_GeoStats_XXXXXX` WHERE Date >= "2019-01-01" AND Date <= "2019-01-31"

预期-AccountStats Clicks = 2035413

实际-GeoStats Clicks = 8422608

Answer 1

发生这种情况是因为您没有过滤LocationType，在您的情况下应将其设置为LOCATION_OF_PRESENCE。

SELECT SUM(Clicks) FROM `ProjectName.GoogleAds_Reports.p_GeoStats_XXXXXX` WHERE Date >= "2019-01-01" AND Date <= "2019-01-31"
AND LocationType = "LOCATION_OF_PRESENCE"