Question

为细分学校实施的最佳架构

我对为School创建架构标记的最佳SEO实践感兴趣，该Preschool具有细分：ElementarySchool，MiddleSchool，HighSchool和contactPoint。我的计划最初是为每个分区页面和主页创建JSON-LD。

我的问题是：

这是一个很好的方法，并且符合最佳架构实践吗？
使用架构时，将学校细分与学校联系起来的最佳方法是什么？
使用架构https://github.com/jantimon/html-webpack-plugin标记联系页面上的每个姓名和电话号码是否合适？
我有什么机会可以利用或者我应该避免的陷阱吗？

我已经包含了JSON-LD代码，因为我认为这些页面的代码可能看起来像。

主页：

<script type='application/ld+json'>
{
  "@context": "http://schema.org/",
  "@type": "School",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "Country",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "12345",
    "streetAddress": "123 School St",
    "telephone": "+15432190100",
    "description": "This is a very good school"
  },
  "areaServed": "City",
  "name": "School",
  "url": "https://www.school.edu",
  "sameAs": [
    "https://www.facebook.com/school",
    "https://www.youtube.com/user/school",
    "http://twitter.com/school",
    "https://www.instagram.com/school/"
  ]
}
</script>

幼儿园页面

注意：电话号码和姓名不同，但地址相同。这会在谷歌眼中出现重复或垃圾邮件吗？

<!--Preschool-->
<script type='application/ld+json'>
{
  "@context": "http://schema.org/",
  "@type": "Preschool",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "Country",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "12345",
    "streetAddress": "123 School St",
    "telephone": "+15432190101",
    "description": "School has a very good preschool"
  },
  "areaServed": "City",
  "name": "School - Preschool",
  "url": "https://www.school.edu/preschool",
  "parentOrganization": {
    "@type": "School",
    "name": "School"
  }
}
</script>

Answer 1

我试图为您提供各种可能性的最佳解决方案。

让我们先解决你的疑惑。

答案1：虽然需要修改结构，但您正朝着正确的方向前进，如下面的代码所示。

Ans2：为了实现Subdivision，最好的方法是使用提供SubOrganization的Educational Organization Schema。

Ans3：您可以在下面给出的代码中检查您的案例中contactPoint的使用情况。

Ans4：如果你这样做的话，没有任何陷阱。

JSON-LD下面包含您可能需要的所有结构，如 School，PreSchool，MiddleSchool 等。

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "EducationalOrganization",
  "name" : "School",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "IN",
    "addressLocality": "City",
    "addressRegion": "State",
    "postalCode": "000000",
    "streetAddress": "#310 Example",
    "telephone": "+15432190100",
    "description": "This is a very good school"
  },
  "areaServed": "City",
  "@id" : "http://www.example.com/homepage-url",
  "url": "http://www.example.com/",
  "logo": "http://www.example.com/images/logo.png",
  "email" : "example@example.com",
  "sameAs": [
    "https://www.facebook.com/example",
    "http://twitter.com/example",
    "https://www.instagram.com/example"
  ],
  "subOrganization" : [
    {
        "@type": "Preschool",
        "name" : "Preschool 1",     
        "telephone" : "+1-877-672-7777",
        "@id" : "http://www.example.com/preschool-1",
        "url": "http://www.example.com/preschool-1",    
        "address":{
          "@type":"PostalAddress",
          "streetAddress":"#310 Example",
          "addressLocality":"City",
          "addressRegion":"State",
          "postalCode":"000000",
          "addressCountry":"IN"
        },
        "contactPoint" : [
            { "@type" : "ContactPoint",
              "telephone" : "+1-877-746-0909",
              "contactType" : "Customer Service",
              "contactOption" : "TollFree",
              "areaServed" : "IN"
            } , 
            { "@type" : "ContactPoint",
              "telephone" : "+1-877-746-0606",
              "contactType" : "Bill Payment",
              "contactOption" : "TollFree",
              "areaServed" : "IN"
            } 
        ]   
    },
    {
        "@type": "Preschool",
        "name" : "Preschool 2",
        "telephone" : "+1-877-672-8888",
        "@id" : "http://www.example.com/preschool-2",
        "url": "http://www.example.com/preschool-2",
        "address":{
          "@type":"PostalAddress",
          "streetAddress":"#310 Example",
          "addressLocality":"City",
          "addressRegion":"State",
          "postalCode":"000000",
          "addressCountry":"IN"
        },
        "contactPoint" : [
            { "@type" : "ContactPoint",
              "telephone" : "+1-877-746-3030",
              "contactType" : "Customer Service",
              "contactOption" : "TollFree",
              "areaServed" : "IN"
            } , 
            { "@type" : "ContactPoint",
              "telephone" : "+1-877-746-2020",
              "contactType" : "Bill Payment",
              "contactOption" : "TollFree",
              "areaServed" : "IN"
            } 
        ]
    },
    {
        "@type": "MiddleSchool",
        "name" : "MiddleSchool 1",  
        "telephone" : "+1-877-672-9999",    
        "@id" : "http://www.example.com/middleschool-1",
        "url": "http://www.example.com/middleschool-1",
        "address":{
          "@type":"PostalAddress",
          "streetAddress":"#310 Example",
          "addressLocality":"City",
          "addressRegion":"State",
          "postalCode":"000000",
          "addressCountry":"IN"
        }  
    },
        {
        "@type": "MiddleSchool",
        "name" : "MiddleSchool 2",  
        "telephone" : "+1-877-672-0000",
        "@id" : "http://www.example.com/middleschool-2",
        "url": "http://www.example.com/middleschool-2",
        "address":{
          "@type":"PostalAddress",
          "streetAddress":"#310 Example",
          "addressLocality":"City",
          "addressRegion":"State",
          "postalCode":"000000",
          "addressCountry":"IN"
        }  
    }
  ]
}
</script>

上述代码也经过Google结构化数据测试工具验证。附上screenshot供您参考。

不要担心＆＃34;未分类的错误＆＃34;，它可能是Google架构工具中的错误。有关该错误的更多信息here。

希望它有效：）

学校的模式数据

为细分学校实施的最佳架构

主页：

幼儿园页面

1 个答案: