Question

我刚刚将Google Analytics升级到Google Universal Analytics。

我的电子商务跟踪是否应该发生变化？

脚本在下面 - 省略了一些插入数据的专有代码，但我确定你得到了要点。

<!-- google receipt begin -->
<script language="JavaScript" type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-1']);
_gaq.push(['_trackPageview']);
_gaq.push(['_addTrans',    
"", // order ID - required      
"", // affiliation or store name      
"", // total - required      
"", // tax      
"", // shipping      
"", // city      
"", // state or province      
"" // country    
]);          
// add item might be called for every item in the shopping cart
// where your ecommerce engine loops through each item in the cart and
// prints out _addItem for each
_gaq.push(['_addItem',
"", // order ID - necessary to associate item with transaction      
"", // SKU/code - required      
"", // product name      
"", // category or variation      
"", // unit price - required      
"" // quantity - required   
]);        
_gaq.push(['_trackTrans']); //submits transaction to the analytics servers    
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
<!-- google receipt end -->

Answer 1

Google的文档是 Ecommerce Tracking - Web Tracking (analytics.js)

代码应如下所示：

// Create the tracker
ga('create', 'UA-XXXXX-Y');

// Fire off a pageview
ga('send', 'pageview');

// Include the ecommerce plugin
ga('require', 'ecommerce', 'ecommerce.js');

// Initialize the transaction
ga('ecommerce:addTransaction', {
             id: '1234abc',     // Transaction ID*
    affiliation: 'Tech Shirts', // Store Name
        revenue: '52.19',       // Total
       shipping: '10',          // Shipping
            tax: '3.22'         // Tax
});

// Add a few items
ga('ecommerce:addItem', {
          id: '1234abc',            // Transaction ID*
         sku: 'TSHIRT-12A',         // Product SKU
        name: 'Analytics Wizard',   // Product Name*
    category: 'Men\'s Shirts',      // Product Category
       price: '12.99',              // Price
    quantity: '1'                   // Quantity
});
ga('ecommerce:addItem', {
          id: '1234abc',            // Transaction ID*
         sku: 'TSHIRT-36B',         // Product SKU
        name: 'Best Developer',     // Product Name*
    category: 'Women\'s Shirts',    // Product Category
       price: '12.99',              // Price
    quantity: '2'                   // Quantity
});

// Send off the transaction
ga('ecommerce:send');

@MisterPhilip有nice blog post将您的电子商务跟踪从Google Analytics迁移到Universal Analytics。

Google Universal Analytics - 我应该如何升级电子商务跟踪？

1 个答案: