如何使用Javascript从Cookie中提取Google Analytics广告系列数据?

时间:2009-11-06 16:22:02

标签: javascript cookies google-analytics tracking

我希望能够使用Javascript提取包含所有广告系列跟踪信息的Google Analytics跟踪Cookie中存储的数据。它需要使用ga.js而不是urchin.js来使用较新版本的GA。我找到了一个与urchin.js一起使用的方法,但我们不会将其用于跟踪。有人知道如何从Google使用的Cookie中提取CampaignSourceMediumContentTerm吗?

4 个答案:

答案 0 :(得分:7)

我最终自己搞清楚了。我只是挖掘了cookie存储的内容并提取了信息。这就是我想出的:

var ga_source = '';
var ga_campaign = '';
var ga_medium = '';
var ga_term = '';
var ga_content = '';
var gc = '';
var c_name = "__utmz";
if (document.cookie.length>0){
    c_start=document.cookie.indexOf(c_name + "=");
    if (c_start!=-1){
        c_start=c_start + c_name.length+1;
        c_end=document.cookie.indexOf(";",c_start);
        if (c_end==-1) c_end=document.cookie.length;
        gc = unescape(document.cookie.substring(c_start,c_end));
    }
}
if(gc != ""){
    var z = gc.split('.'); 
    if(z.length >= 4){
    var y = z[4].split('|');
        for(i=0; i<y.length; i++){
            if(y[i].indexOf('utmcsr=') >= 0) ga_source = y[i].substring(y[i].indexOf('=')+1);
            if(y[i].indexOf('utmccn=') >= 0) ga_campaign = y[i].substring(y[i].indexOf('=')+1);
            if(y[i].indexOf('utmcmd=') >= 0) ga_medium = y[i].substring(y[i].indexOf('=')+1);
            if(y[i].indexOf('utmctr=') >= 0) ga_term = y[i].substring(y[i].indexOf('=')+1);
            if(y[i].indexOf('utmcct=') >= 0) ga_content = y[i].substring(y[i].indexOf('=')+1);
        }
    }
}

我确信它可以更精简但我很高兴能够实现这一目标。一旦你拥有了这些变量,你可以随心所欲地做任何事情。

答案 1 :(得分:4)

我写这篇文章是为了将值解析为关联数组并使用quicksmode cookie functions

function parseAnalyticsCookie() {
    // inspiration from http://stackoverflow.com/questions/1688657/how-do-i-extract-google-analytics-campaign-data-from-their-cookie-with-javascript
    // readCookie is from // http://www.quirksmode.org/js/cookies.html
    // utmcsr = utm_source
    // utmccn = utm_campaign
    // utmcmd = utm_medium
    // utmctr = utm_term
    // utmcct = utm_content
    var values = {};
    var cookie = readCookie("__utmz");
    if (cookie) {
        var z = cookie.split('.'); 
        if (z.length >= 4) {
            var y = z[4].split('|');
            for (i=0; i<y.length; i++) {
                var pair = y[i].split("=");
                values[pair[0]] = pair[1];
            }
        }
    }
    return values;
}

答案 2 :(得分:4)

现在有效:

   function extractAnalyticsData(){
      var data = {};
      var ga_source = '';
      var ga_campaign = '';
      var ga_medium = '';
      var ga_term = '';
      var ga_content = '';
      var gc = '';
      var c_name = "__utmz";
      if (document.cookie.length>0){
          c_start=document.cookie.indexOf(c_name + "=");
          if (c_start!=-1){
            c_start=c_start + c_name.length+1;
            c_end=document.cookie.indexOf(";",c_start);
            if (c_end==-1) c_end=document.cookie.length;
            gc = unescape(document.cookie.substring(c_start,c_end));
          }
      }
      data.gc = gc;
      if(gc != ""){
          var y = gc.split('|'); 
        for(i=0; i<y.length; i++){
          if(y[i].indexOf('utmcsr=') >= 0) data.ga_source = y[i].substring(y[i].indexOf('=')+1);
          if(y[i].indexOf('utmccn=') >= 0) data.ga_campaign = y[i].substring(y[i].indexOf('=')+1);
          if(y[i].indexOf('utmcmd=') >= 0) data.ga_medium = y[i].substring(y[i].indexOf('=')+1);
              if(y[i].indexOf('utmcct=') >= 0) data.ga_content = y[i].substring(y[i].indexOf('=')+1);
          if(y[i].indexOf('utmctr=') >= 0) data.ga_term = y[i].substring(y[i].indexOf('=')+1);
        }
      }
      return data;
    };
    extractAnalyticsData();

答案 3 :(得分:0)

回复@Eduardo评论(关于选择的答案不适用于AdWords),如果您想让它适用于AdWords流量,这个答案可能值得一试:

How to capture if a visitor is from a google adwords click

虽然没试过。