Question

观察到/ stats / Ads API调用与手动下载的Ad Report.csv文件中的相应行之间存在意外差异。

Ads API JSON数据包包含“操作”字段的空值，但CSV报告数字“2”。

JSON数据包是

[id] => ___
[impressions] => 10
[clicks] => 1
[spent] => 5
[social_impressions] => 10
[social_clicks] => 1
[social_spent] => 5
[unique_impressions] => 10
[social_unique_impressions] => 10
[unique_clicks] => 1
[social_unique_clicks] => 1
[actions] => 
[connections] => 0
[adgroup_id] => ___
[campaign_id] => ___
[start_time] => 2012-11-10T16:00:00+0000
[end_time] => 2012-11-11T16:00:00+0000
[newsfeed_position] => stdClass Object
    (
        [newsfeed_impressions] => 10
        [newsfeed_clicks] => 1
        [newsfeed_average_position] => 20.8
    )

奇怪的是，所有其他CSV字段都匹配。

我已添加广告组结构（已移除ID字段）

[adgroup_status] => 1
[bid_type] => 1
[max_bid] => 45
[bid_info] => [1 => 45 ]
[ad_status] => 1
[locations] => [0 => 3 ]
[impression_control_map] => Array
(
    [0] => stdClass Object
    (
        [location] => 3
        [control] => stdClass Object
        (
            [impression_control_type] => 2
            [user_impression_limit] => 6
            [user_impression_limit_period] => 24
            [user_impression_limit_period_unit] => 0
        )
    )
)
[creative_ids] => Array ( [0] => ___ )
[targeting] => stdClass Object
(
    [genders] => Array ( [0] => 1 )
    [age_max] => 29
    [age_min] => 27
    [countries] => Array ( [0] => IE )
    [page_types] => Array ( [0] => feed )
)
[conversion_specs] => Array ( )
[start_time] => 
[end_time] => 
[updated_time] => 2012-11-08T12:44:09+0000
[created_time] => 2012-11-08T12:43:31+0000

有没有人遇到这种差异？有一个简单的解释吗？

-----更新29-Noc-2012 -----

在超过2000个广告组条目中跟踪了一天的活动后，从FB广告API返回的“操作”字段始终显示为空。

再次，知道这是否是观察到的现象会很好，或者如果不是，则意味着我需要重新审视基础知识。

谢谢

Answer 1

最终可以回答第一个“谜团” - 空'行动'字段的原因是广告系列带有不正确的“bid_info”设置以指定操作 - 即。数字值55，根据有线文档。

http://developers.facebook.com/docs/reference/ads-api/conversion-specs/

有关操作字段的Ad Report.csv和/ stats / API数据之间差异的说明

1 个答案: